Instacart Orders in the Witching Hours

In the spirit of Halloween and midterm season, let’s filter the Instacart data to look specifically at orders placed between midnight and 4 a.m. – by far the least popular times to order groceries on Instacart.

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Chart A

Among late-night orderers who ordered just a few items, what were the most popular departments and aisles?

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Chart B

When are the highest-volume orders, by day of week and hour of day?

Chart C

How frequent Instacart orderers are these late-night orderers?