In the spirit of Halloween and midterm season, let’s filter the Instacart data to look specifically at orders placed between midnight and 4 a.m. – by far the least popular times to order groceries on Instacart.
Among late-night orderers who ordered just a few items, what were the most popular departments and aisles?
When are the highest-volume orders, by day of week and hour of day?
How frequent Instacart orderers are these late-night orderers?